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LaunchFest: Meet the Experts @ The Deco BuildingiHollywood ForumWednesday, October 5, 2011 from 4:00 PM to 9:00 PM (PDT)Free Valet Parking, |
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Event Details
LaunchFest: Grow Your Business
Drinks, Appetizers and Sushi
LaunchFest is an exciting new series for small business owners and corporate executives offering networking and educational programs addressing strategies on how to grow your business.
Meet other executives, make business deals, and learn new ideas over food and drink.
Ask the Experts Night
Hosted by The Deco Building.
This event is presented in connection with these partners
Green Festival LA (Oct 29-30)
BlogWorld & New Media Expo (Nov. 3-5)
Gravity Summit (Feb 22 LA)
Looking to grow your business and increase sales? Want to pitch ideas to investors?
Need to launch idea with a brand expert ? Want to use social media for marketing?
Here is how it works: We will be in a large room for networking. Around the room are 12 private offices. Each session will be led by an expert in the field for informal discussion. Each session will last 25 minutes. You can attend three different sessions which will be repeated.
Free street parking or pay $5.00 for parkiing in lot on Sycamore and Wilshire, 1/4 block North of Wilshire. Lok for sign for parking lot.
At 8:30 we will have a break, but facilitators will stay in their room for informal networking
EACH PERSON CAN ONLY REGISTER FOR ONE TICKET IN THEIR OWN NAME PLEASE.
Preseminars from 4pm-6pm only have room for 100 attendees. Seating on a first come, first serve basis.
We will accomodate everyone during expert sessions which are open to everyone but each session can take from 10-40 attendees. You choose your own session until the room is full.
Schedule:
4:00-4:45 Seminar : Using Social Media for Viral Marketing
Linh Ho, Principal, Ideation ( a creative marketing agency)
5:00-5:45 Seminar: Extending and Managing Your Brand
Howard Lim, Branding Expert, How Creative
5:45-7:00 Networking, appetizers and drinks
Free appetizers and drinks.
7:00-8:45 Expert Sessions
Each session is 30 minutes and repeated three times. There is 5 minutes switch between sessions.
You will be requested to switch sessions at the end of each session.
TOPICS:
1. Developing and Creating Your Brand
Howard Lim, Branding Expert, How Creative
2. Using social media for viral markeitng
Linh Ho, Principal, Ideation ( a creative marketing agency)
3. Developing a Mobile Apps Strategy
Robert Yamashita, Principal, Cogentic
4. A Holistic/Spiritual Apporach to Business Marketing
Andrea Adler, Author and Founder, Holistic PR
5. Recent Facebook News From F8 the Facebook Conference Held Last Week
David Goldsmith, Prinicpal, The Goldsmith Company
6. Tracking Social Media and Monitoring Website Views
Chas Salmore, CEO, MWKS
7. Renovation Strategies for Sustainable Building and Adaptive Reuse
Brian Clark, Developer, The Deco Building
8. Using mobile QR codes for media, entertainment and brands
Bradley Tomkins.
9. Buying your Next Car; Evaluating Alternative Fuel Vehicles
E.B. Gendel, Ph.D., Prof. of Economics, Chair Sustainable Campus Task Force, Woodbury Univ.
10. Using LinkedIn for professional business networking
Chuck Hester, Chief Connections Officer, Chuck Hester Enterprises
11. Email Marketing and Strategy
Vinod Jain, Founder, MailRail Email Marketing Service
12. Funding and Resources for Green Ventures and Social Entrepreneurship
Lielle Arad, Global Director, FD3
13. Renovation Strategies for Sustainable Building and Adaptive Reuse
Brian Clark, Developer, The Deco Building
14. Transmedia Marketing
Andrea Sokol
8:30-9:30 Open Networking
We will have experts at many topics in small meeting rooms. You can choose any session and then rotate to a new session. At 8:30 we will have a break, but facilitators will stay in their room for informal networking.
______________________________________
Want to apply to be an expert?
Experts will lead informal discussion in your room from 7:00-8:30 pm. There are three consecutive sessions of 25 minutes each. We do not require a fee for experts., but experts that sponsor will receive the entire attendee list and a demo table. You may not distribute literature or marketing materials. Send us topics. Speakers are selected based on expertise, innovation, experience and company reputation. Send us your bio, areas of expertise, examples of customers or partners, and suggested topics to speakers@AngelLaunch.com the date with "ExpertSpeaker" in the subject line
Want to host a demo table or be a host expert?
Call 310 736-1541 or email HollywoodJournal@gmail.com for sponsorship info.
Demo Table: You host a demo table if you have a product, service, software, hardware, or application where you are looking for customers, investors or partners. Includes Wifi and outlet. Includes five tickets. Call 310 736-1541 or email HollywoodJournal@gmail.com for sponsorship info.
Host Expert: You can give a seminar before the session and also host an expert session. You will receive a demo table, listing on our website, and we will include your message in an email sent to the attendee list. You are allowed to distribute marketing materials in your session.
ABOUT EVENT HOST THE DECO BUILDING FLEXIBLE OFFICE SPACE
The Deco Building, set in the heart of Los Angeles' vibrant Miracle Mile District near Wilshire and Fairfax, represents the next generation of creative office space. Modeled on the boutique hotel concept, Deco is characterized by personalized service in an ambiance of timeless elegance. State of the art amenities, flexible office and workspaces, full concierge services, and a gorgeous renovated interior, make Deco a truly unique office experience. Over 6000 square feet of elegant flexible office Space, inspired by classic Art Deco Style. State of the art technology blended with personalized concierge Service and a dazzling collection of Space, delivers a template breaking office concept that can only be described as brilliant. For more details contact craig@thedecobuilding.com
ABOUT LOS ANGELES GREEN FESTIVAL OCT, 29-30
Green Festival, the nation’s largest, most trusted green living event comes to the Los Angeles Convention Center October 29-30. Meet and hear renowned authors and visionaries. Participate in DIY workshops. Enjoy films, fun kid's activities, organic vegan & vegetarian cuisine, local beer & wine, music & art and a diverse marketplace of green businesses & organizations. For more information, check out our website at www.greenfestivals.org, email us at social media@greenfestivals.org or call 828-333-9403.
ABOUT BLOGWORLD & NEW MEDIA EXPO NOV. 3-5 LOS ANGELES
World’s Largest Social Media Event, BlogWorld & New Media Expo is here.
BlogWorld is the world’s largest blogging and social media event, and it’s known worldwide for presenting internet luminaries, the most popular and knowledgeable social media business thought leaders and online content experts. This year's event will feature great educational content for businesses striving to grow online using social media marketing, so you’ll learn the best tips, technologies and methods for growing your brand, audience and revenue online. Be sure to register for the Full Access Pass, as it’s the only pass which gets you access to all 3 days of the event, lunches and snacks each day, and the exclusive Social Media Business Summit—world’s largest social media business conference!
In addition to learning new ways to hone your social media skills and promote your company successfully online, this is one of the best places to network, look for business opportunities, collaborators, and of course find important resources in the only New Media Expo!
Don't miss the exclusive Social Media Business Summit conference at BlogWorld:
http://www.blogworldexpo.com/2011-la/conference/social-media-business-summit/
SPECIAL OFFER TO OUR FRIENDS: GET 20% OFF any pass up thru the event.
The Discount Code is: HOLLYWOOD20
Register online at http://www.blogworldexpo.com
_____________________________________________
Areas of expertise we are seeking or suggest others:
- Film and TV Production
- Trends for Cars
- Games
- Law
- Accounting
- Financial Services
- Mobile Apps and development
- Using Facebook
- Digital Media
Pitching to Producers - Pitching startusp to Investors
- Attracting funding
- Green tech/clean tech/energy
- Healthcare, services, devices-mobile and digital
- Marketing your brand
- Social media marketing strategies
- Using Linked In and Twitter to help your business grow
- Pitching your script or idea in Hollywood
- Managing your personal wealth
- Finding strategic partners
Parking: $5.00 at Sycamore Drive one block north of Wilshire
Also valet parking behind building.
When & Where
The Deco Building
5209 Wilshire Blvd.
Los Angeles, CA 90036
Free Valet Parking
Wednesday, October 5, 2011 from 4:00 PM to 9:00 PM (PDT)
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Organizer
iHollywood Forum
iHollywood Forum has been producing dinners and seminars for entertainment and tech executives for nine years. Our events include the Digital Media Summit, Mobile Entertainment Summit, Advertising Innovations Summit, Digital Living Room, 3D Next, Game Next, and IPTV World. more...
SPEAKER BIOS BY LAST NAME ALPHA
Andrea Adler, Holistic PR
Andrea Adler is the
author of Pushing Upward and the founder of HolisticPR.com. Ms. Adler is an
international speaker, workshop presenter, and the author of three books on
Holistic Marketing: PR for The Holistic
Healer, Creating an Abundant Practice,
The Science of Spiritual Marketing. Pushing Upward is her first novel and
screenplay.
Andrea, known as the metaphysical marketer has written over 50 articles on holistic/spiritual marketing, translated in five languages, and has appeared on numerous radio and TV shows throughout the world. For 30 years Andrea has supported small businesses, the holistic/therapeutic community, cultural creatives, and entrepreneurs in Europe, Canada, Mexico, Venezuela, and the United States. Andrea has been a contributing editor and writer for Body, Mind, Spirit Magazine, and has written articles for Massage Magazine, Living Natural, Massage Today, Akkadian Magazine, Spirituality and Health, Tathaastu, New Connexion, Sentient Times, Kripalu, Reiki International and Marketing Holistico (Mexico City) UNO MISMO (Buenos Aires) and Vida Alternativa (Venezuela).
A recipient of the Axiom Business Book Award in 2008, and a speaker at hundreds of conferences including: Natural Awakenings Annual Conference, Mountain Biz, The Holistic Medical Assoc., INATS (International New Age Trade Show) and Expo Ser in Mexico City with Deepak Chopra. Andrea has studied meditation for 30 years, living in ashrams and meditation centers in India, Paris, New York, and California. In her early twenties, Andrea was an actress both on and off Broadway, appearing in Neil Simon’s Chapter Two. She was a member of Cafe La Mama, the improvisational group, The Groundlings, and appeared in several TV shows. She also co-wrote and directed three videos at the American Film Institute. In the early 80s, while a journalist for The Times Herald Record, in upstate New York, Andrea was profoundly affected by three teen suicides that occurred at a local high school. In response, she wrote a grant and received funding from Senator Charles Cook to create the Off-Off Main Street Children's Theater Company, dedicated to works by, for, and about teenagers and the challenges they face.
Funding Great Ideas and the Responsibility of Green Projects into the Future.
Topics:
Business, personal, social and planet responsibility
Green2Gold/FD3 resources for entrepreneurs, inventors, innovators, social ventures and non-profits
New eco systems for neighborhoods, communities, cities and countries
Lielle Arad, Global Director of Public
Affairs FD3
FD3 is the international world helping non profit that is bringing
world changing workshops and true solutions to our people and our planets
major problems on all levels. Lielle is also an officer for Final Dimension
Enterprises Co-ventures. Lielle works hand and hand with Alan Tratner and
serves as chairman of the international advisory board for Green2Gold and the
Environmental Education Group. Environmental Education Group and
Green2Gold have been featured in the major media of our times, including CNN,
Good Morning America, Oprah, CNBC, and NPR
David Goldsmith, Principal, The Goldsmith
Company
He supervised or produced hundreds of hours of programming including
“Shogun,” “Max Headroom,” “Perfect Strangers,” and “She’s The Sheriff,” and as
senior manager/creative affairs specialist, headed up programming operations
for Grant-Tribune Productions, Lorimar Television, Gaylord Productions, Chuck
Fries Productions, Paramount Television and MGM Television. Most recently, Mr.
Goldsmith was GM of the IPTV initiatives for DAVE Networks, leading content
licensing and aggregation initiatives with Hewlett-Packard, as well as
developing business in Social Networking. Mr. Goldsmith works with traditional
entertainment and media companies to re-purpose content for new digital
distribution platforms, as well as advises clients on content deployment and
monetization strategies. Examples of his work include content distribution and
monetization programs across a vast array of digital media platforms including
VOD, IPTV, Mobile and IP Broadband, P2P, and interactive TV, as well as Digital
Signage networks that address the Digital Out-Of-Home market.
Mr. Goldsmith earned his Juris Doctor (JD) law degree from Southwestern University School of Law and his BS degree from USC’s Marshall School of Business. He is a Founding Member on the Board of Directors for two national non-profits, the Entertainment Industries Council and The End Hunger Network. His active professional memberships include WGA, PGA, NATPE, ATAS, Digital Hollywood, iTV Alliance, and DCIA.
Shawn Halimi, Business Consultant
Business consulting and coaching capabilities are not
necessarily measured by theoretical knowledge or academic degrees such as a PhD
in business.Shawn Halimi came to the United States in 1980 with a BS degree in
engineering from U.K. and opened a 1500 Sq. Ft. retail store in Los Angeles
with no experience and very little money. By 1995 his business had grown into a
regional chain of stores doing over one hundred million dollars per year in
sales (in 1995 dollars) with over 300 employees. Due to the observation of the
rapid expansion and success of his business, friends and local businesspeople
started approaching Shawn with questions about problems encountered in their
own business. This provided him with the opportunity to find his true
self-realization in “helping business people succeed by improving their
leadership and management skills.” By 1997 Shawn officially started his
practice as a business management consultant and executive coach.
Since that time (except for one year when he worked for an
international consulting firm to gain experience in working with fortune 500
companies), Shawn has been consulting owners and CEO’s of small to medium sized
businesses in a variety of fields to improve their performance and bottom line,
and to organize their businesses into professionally managed corporations. We
combine your specific industry experience irrespective of the goods or services
that you provide, with our unique management and leadership techniques to
increase your sales and bottom line profitability dramatically, irrespective of
your specific industry.
Linh Ho, Principal,Ideation {a creative marketing agency}
Linh Ho is a marketing and public relations veteran who has worked with
major consumer and B-to-B brands including Tele Atlas B.V., BMW North America
and Sizzler Restaurants. She has leveraged her executive experience at McCann
Worldwide, Kleber & Associates and Mastermind Marketing to take the helm at
Ideation Agency in 2009 as one of its Principals. Ms. Ho is an ambassador for
the power of social media and helps guide companies on how to effectively
launch social media strategies that will positively affect their sales and
marketing goals.
Alexandra
Sokol, Brand Strategist & Integrated Marketing Tactician
From the creation of legendary campaigns as vast and diverse as the
original Starbucks branding and launch of the US Postal Service’s “GO POSTAL”
initiative, and part of the dynamic team that launched multiple Apple products
including the iMac and “THINK DIFFERENT” campaign, Alexandra Sokol has
alternately been described as a force of nature and a lethal weapon. Lightening
fast, laser precise and engineered for high performance, Alexandra is an
unstoppable concept generator, consummate trend hound, influential team builder
and powerful actualizer, who
orchestrates just the right balance of elements to create potent brands and
produce exceptional media, experiential marketing and online campaigns that
command lasting impact. Andrea, known as the metaphysical marketer has written
over 50 articles on holistic/spiritual marketing, translated in five languages,
and has appeared on numerous radio and TV shows throughout the world. For 30
years Andrea has supported small businesses, the holistic/therapeutic
community, cultural creatives, and entrepreneurs in Europe, Canada, Mexico,
Venezuela, and the United States. Andrea has been a contributing editor and
writer for Body, Mind, Spirit Magazine, and has written articles
for Massage Magazine, Living Natural, Massage Today, Akkadian
Magazine, Spirituality and Health, Tathaastu, New Connexion, Sentient Times,
Kripalu, Reiki International and Marketing Holistico (Mexico City) UNO
MISMO (Buenos Aires) and Vida Alternativa (Venezuela).
A recipient of the Axiom Business Book Award in 2008, and a speaker at hundreds
of conferences including: Natural Awakenings Annual Conference, Mountain Biz,
The Holistic Medical Assoc., INATS (International New Age Trade Show) and Expo
Ser in Mexico City with Deepak Chopra. Andrea has studied meditation for 30
years, living in ashrams and meditation centers in India, Paris, New York, and
California.
With a leading
edge skills set that spans brand strategy and development, advertising and
marketing creative direction, communications, media and event creative
directing and production, and integrated marketing, Sokol’s rare ability to
envision and develop audience-grabbing multiple platform campaigns has achieved
a tsunami of success for individuals and brands. Her over eighteen year career
creating high-performance strategies and executing well-run campaigns as well
as managing exceptionally organized teams, has helped her touch numerous
industries including entertainment, technology, automotive, social media
marketing, consumer products, nonprofits, clean tech and renewable energy.
Highly regarded by her peers as a leader in innovation, technology and social
media marketing, Sokol is a cross-platform “Universe Builder” with the vision
and uniquely powerful mix of right-brain/ left-brain expertise to rocket brands
to sustained success.
Robert Yamashita, Managing Director - Innovation
Services, Cogentic
Mr. Yamashita has been involved with the Media & Entertainment and
Consumer Electronics industry sectors since 1987. He has over nine years of
management consulting in corporate and technology strategy, including experience
as a Principal Consultant in digital media strategy at PriceWaterhouseCoopers.
His recent engagements have included digital asset technology and strategy for
several major Hollywood studios, large CE companies and various technology
startups. As an internal management consultant to Sony, Mr. Yamashita was a
co-founder and director of the Pro-MPEG Forum.
Mr. Yamashita has prior industry experience in strategic planning, alliance management, business development and marketing management at consumer electronics, semiconductor and communications companies (Sony Electronics, C-Cube Microsystems, Rockwell (now Conexant), TRW LSI Products). Mr. Yamashita holds a B.S. with Honors from the California Institute of Technology.
Brad Tompkins, Mobile Consultant
Brad Tompkins has worked in “new media” for over 20 years, having careers in
systems integration, information management and educational technology.
Formerly the Central Director of Technology for The Art Institutes, he holds a
Masters of Information Systems from Nova Southeastern University.
Triskele Technologies, a web development firm, focuses on websites for
organization and association management, and smartphone access to mobile
optimized websites.
Chas
Salmore, Founder and CEO of Marketingworks, Inc.,
Marketing Works is a leader in social-media monitoring and community
engagement. Prior to opening his own firm, Chas. held senior management
positions with Marvel and Warner Bros as well as consulted for Disney, Fox,
Sony, Kodak, Warner Bros. and many other Fortune 500’s. A graduate of UC Berkeley and UCLA’s
prestigious Film/Television department. When not immersed in internet ventures,
or lecturing extensively on the future of digital marketing, you can find Chas.
surfing at Malibu or other Southern California point breaks.Salmore speaks at
numerous national marketing and advertising events around the country,
including WOMMA, DMA and PMA national.